What this hot take retelling of the situation lacks, though, is that Swift dedicated all of her voice and attention in June towards the Equality Act, a bill that was passed by the House in May but has yet to be addressed by the Senate. The truth doesn’t exist in an entirely different reality than this perception of “You Need to Calm Down ” it’s quite true that the song wasn’t released in June by accident and was fully intended to strike down in the heat of Pride to make the biggest impact possible. Swift, it appeared, did just that she didn’t mention gay rights until it was profitable to her, and when it became a commodity she could sell she did so fervently, even going as far as to visit queer holy grounds such as Stonewall to promote her record and sell her allyship.
On that stage she was met with a lot of criticism, and when the situation is stripped down to headlines it’s quite understandable why people felt the way they felt.Īt a glance, the video is Pride commodification at its finest a straight cisgender artist has written a song about LGBTQ rights to release during Pride Month in the same fashion that many businesses become a rainbow brand in June to sell more services to LGBTQ customers and allies. In regards to her politics, Swift is stepping into this era with a strong progressive voice she’s endorsed democratic candidates, she’s criticized the president, and she used her video for “You Need to Calm Down” as a stage to promote LGBTQ rights. Hate for Swift comes from a few arenas that perhaps can be simplified down to three people hate her lack of political voice, her brand of pop, and who they presume her to be.
When Swift is perceived as the bad girl who pretends to be good, the wolf in sheep’s clothing, that ultimately makes her the villain and those who see through that facade the good guys it gives people on Twitter a rush as they find joy in hating her, and they have permission to hate her because hating the bully is fine, right? But where did this idea come from and how is Swift seen as the bully? Why do so many people hate Taylor Swift? Swift makes pop that is unapologetically delicious with very few strikes of weird the notes are perfect, the productions, even when they’re interesting, are never too unusual, and you can’t imagine a producer ever saying anything like “let’s make this part bizarre.” This is true for Swift’s public image as well, as she’s always gorgeous, always vanilla, and always on brand to many, this appears to be the calculated persona she’s built to sell herself. Basic is the word of the year, a label we put on artists who stay in a narrow, safe, and predictable pop lane what happens, though, when an artist’s most authentic voice is bubblegum pop, when its catchy choruses, love songs, and pop sensibilities that they adore? Taylor Swift © Valheria Rocha Right now in the pop world audiences are excited about authenticity, and authenticity has become synonymous with odd, or atypical, or unusual.
We like Billie Eilish because her voice is wonderful and her songs are great, but also because she’s weird in ways that are tremendously honest and endearing. We love Lil Nas X in part because we want to love Lil Nas X we champion his achievements and send him our praises not just because we enjoy “Old Town Road” but because we like him, his tweets, and his youthful glow. Most people, though, are coming in with a strong opinion on Swift as a public figure it’s difficult not to have that influence how one perceives a song or an album, but it’s also difficult to admit how much that influences how we perceive an artist’s work. L over is a masterpiece, or it’s typical boring Swift it’s brilliant, it’s too pop, it’s too political, it’s not political enough, it’s raw, it’s calculated, it’s a wide range of contrasting adjectives as audiences begin to form their opinions about the record. Taylor Swift changes her tone, her color palette, and her pop range on new record Lover, but will she finally be able to change the divisive nature of her celebrity? Listen: ‘Lover’ – Taylor Swift
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